In 2015, I wrote that I think "agile analytics" would currently not work, mainly because we lack people who take on the "product owner" role, i.e. people who are good at guiding, prioritising, evangelising, and occasionally steamrolling, our efforts. A year later, I opined that as an industry, we are not a great fit for … Continue reading Agile & Analytics – still Friends
Tag: implementation
How does the “First Launches” metric work when you upgrade to the v5 Mobile SDKs?
In a call with a customer here in Switzerland, the question came up whether moving from the Mobile Services SDK (vulgo "v4") to the Experience Platform Mobile SDKs ("v5") would lead to a spike in the "First Launches" metric or not. My guess was no. I thought I had heard someone say at some point … Continue reading How does the “First Launches” metric work when you upgrade to the v5 Mobile SDKs?
Edge Nodes, Data Centres & other Updates
(aka: the URL is ok like that) In the context of ageing of technical information, obsolete blog articles, and "updating for success"[tm], this is a follow up to the 2013 article Data Centres, which really is out of date by now. It extends and partly supersedes other articles, such as Debugging - the URL, or … Continue reading Edge Nodes, Data Centres & other Updates
A Manifesto for Analytics and Optimisation Consultants
This is my view on how SaaS consultants should work, formulated as a bunch of principles in the style of the Agile Manifesto. I like the style, because it recognises that all work happens on a spectrum, and that good work can come from knowing the broad direction, or which way to go when in … Continue reading A Manifesto for Analytics and Optimisation Consultants
Big Changes Ahead!
Towards the end of 2019, the world of consultants in the Adobe Experience Cloud eco system changed. First our product management announced some changes for Workspace "Customer Journey Analytics", then Aaron Hardy, Joe Khoury, Justin Grover, and Jenny Medeiros posted an announcement about a unified Javascript library. Those are huge! I'm not sure if you … Continue reading Big Changes Ahead!
Adobe Experience Platform Mobile SDKs – Recap
![[screenshot]](https://webanalyticsfordevelopers.com/wp-content/uploads/2020/03/200323-table-of-sdk-actions.png?w=656&h=250&crop=1)
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about the series as such. You can find the overview here. I don't think I have ever done anything like the AEP Mobile SDKs mini-series before. In total, I posted 10 articles, including this one, and I did it with a … Continue reading Adobe Experience Platform Mobile SDKs – Recap
Adobe Experience Platform Mobile SDKs – Using Launch as Tag Manager (almost) like on the web
![[screenshot]](https://webanalyticsfordevelopers.com/wp-content/uploads/2020/03/200317-simple-trigger-simple-trigger.png?w=656&h=300&crop=1)
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about what you can do in Launch versus coding in the app. You can find the overview here. The one thing a lot of people ask is this: if the AEP Mobile SDKs use Launch, does that mean I can use … Continue reading Adobe Experience Platform Mobile SDKs – Using Launch as Tag Manager (almost) like on the web
Adobe Experience Platform Mobile SDKs – Privacy & Visitor IDs
![[screenshot]](https://webanalyticsfordevelopers.com/wp-content/uploads/2020/03/200310-privacy-options-table.png?w=656&h=300&crop=1)
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about privacy, opt-in, opt-out, and how you can have sensible visitor IDs in a hybrid app. You can find the overview here. This article is not going to tell you whether anything is GDPR-compliant, or legally ok, or anything like that. … Continue reading Adobe Experience Platform Mobile SDKs – Privacy & Visitor IDs
Adobe Experience Platform Mobile SDKs – Mapping Data for Analytics
![[screenshot]](https://webanalyticsfordevelopers.com/wp-content/uploads/2020/03/200303-empty-list-pr.png?w=656&h=300&crop=1)
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about mapping data into Analytics. You can find the overview here. Mapping data for Analytics In the article about adding Analytics to your app, I mentioned lifecycle metrics, as well as explicit tracking of Views/Activities and user actions. I put a … Continue reading Adobe Experience Platform Mobile SDKs – Mapping Data for Analytics
Adobe Experience Platform Mobile SDKs – Debugging
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about debugging your app. You can find the overview here. Today, we'll talk about an aspect of development that, on mobile apps, is a royal pain, at least compared to the browser-based and extension-supported debugging we do when we deploy on … Continue reading Adobe Experience Platform Mobile SDKs – Debugging
Web Analytics for Developers 