A developer's guide to web analytics – new post every 1st & 3rd Tuesday
I was reading Jim Gordon's excellent article on Adobe DTM vs. Launch a while back. If you haven't read it, do. It is excellent. While reading it, I started to think about one aspect, and how I think there is an awesome opportunity for a nitpick in it: Jim (and most people I know) say …
Continue reading Nitpick: Launch does not support Page Load Rules
Today we are "extending" the "Launch - Make an Extension" mini series. This article arose out of a lab I ran at the Adobe Summit in London. There is a lot of overlap, but two major differences, too: 1. This article walks you through building an Extension on a Mac and using Visual Studio Code …
Yes, I know, Launch. But I had this post in the pipeline for some time now, and here you go. As a bonus, I have noted where Launch, by Adobe, handles things differently. If you came here from my "battle post", then this is some background that'll help you understand why I wrote the other …
Continue reading The Mechanics of Loading Analytics Code with DTM
Here comes part 3 of the mini series on "Making a Launch Extension". We looked at the setup and the coding. Today we discuss debugging. I'm sure you are way better than me when it comes to writing HTML and Javascript, but I'm also sure whatever you write is unlikely to work first time round. …
Part 2 of the "Make a Launch Extension" mini series is about the actual coding. You can find the other parts here: setup, debug, publish. This article is split in two parts, aligned with the two different parts the extension has to provide: UI and actual JS code. Let's start with the UI. UI Your …
Welcome to part 1 of our mini series of "Make a Launch Extension". This part is about the setup. There are (or will be) parts on coding, debugging, and eventually on publishing the extension.. node.js / npm Before you can start developing a Launch Extension, you need to install node.js. I will not go into …
Launch, the successor of DTM, comes with a lot of APIs and is a lot more modular than DTM. You can add functionality to Launch via so-called "Extensions". Extensions can be used by your friendly marketer or anyone else using Launch to add new capabilites to the tag management setup. The idea is to encapsulate …
A recent, non-representative poll on twitter urged me to write introductory articles about Launch, the new tag management element in the Adobe Experience Could. I presume I won't be the only one, but I will abide anyway, and so here is the first of a bunch of articles on Launch. (It was really hard to …
