This article was born out of sheer frustration. I had a) never implemented on AMP pages before, b) had to do it very urgently, and c) learned the hard way that the documentation wasn't brilliant. The documentation not being brilliant is a side effect of how AMP develops at a pretty fast pace, nothing like … Continue reading Basic Tracking on AMP Pages
Sometimes the forest is so overwhelming that you don't see the trees. Or the other way round. I was discussing DTM and Analytics with a non-analytics colleague yesterday. He is a developer who works on AEM, Adobe's experience management framework. In our discussion about data that he'd like to analyse (and he was actually thinking … Continue reading Making Reports
The question was raised by Antti Koski: if I have an app and a mobile site, do I track those separately or into a single report suite? I felt the question warrented more than just a reply on his comment, so I promised Antti to do my best and answer it in an article as … Continue reading One Report Suite or Two?
Welcome to the last article in the mini series on Mobile App Tracking. If you haven't yet seen the others, here they are: Overview, Prerequisites, Tagging, Debugging and Analysing (this one). This week (remind me never to post 4 articles in a single week ever again!), we'll look at how the implementation you made helps … Continue reading Analysing Mobile Apps – Analysis
This article is part of a mini-series on Mobile App Tracking discussing Overview, Prerequisites, Coding, Debugging (this one) and Analysis of mobile apps. This one is about what developers hate most: finding out why stuff doesn't work and fixing it. There are quite a lot of moving pieces here, so debugging includes a couple of different … Continue reading Analysing Mobile Apps – Debugging
This article is part of a mini-series on Mobile App Tracking discussing Overview, Prerequisites, Coding (this one), Debugging and Analysis of mobile apps. I decided to stop yesterday when I felt it was getting too long. I was also unsure whether the next step was still setup or part of the actual coding. Doesn't really … Continue reading Analysing Mobile Apps – Tagging
This article is part of a mini-series on Analysing Mobile Apps discussing Overview, Prerequisites (this one), Coding, Debugging, and Analysis of mobile apps. Today I walk you through the setup. You will need to install some things, check that you can log into Adobe Analytics ("the mobile way") and figure out where your tracking will go. … Continue reading Analysing Mobile Apps – Prerequisites
This month I'd like to present a mini-series about tracking and analysing mobile apps. This mini-series should give you everything you need if your job requires you to analyse your mobile apps. Some parts are relevant for the business (the friendly marketer as well as product management), some are downright for the developer who builds … Continue reading Analysing Mobile Apps – Overview
We have yet another 5th Tuesday this month, but instead of posting an article, I'd like to ask a question: Do we need, or should I write a mini-series on implementing mobile? I'd start with the setup of a mobile report suite including how you actually log in. Then I'd explain how to get everything … Continue reading Poll – Mobile Analytics Mini-Series?
Last week, Adam Greco wrote his excellent article called Linking Authenticated Visitors Across Devices, which is the first really good and complete description I have seen of how to tackle "the cross-device issue". In short, people are using more than one device to interact with your online presence, and because visitor identification is primarily based … Continue reading Cross-Device Linking – what Adam said