Welcome to the last article in the mini series on Mobile App Tracking. If you haven't yet seen the others, here they are: Overview, Prerequisites, Tagging, Debugging and Analysing (this one). This week (remind me never to post 4 articles in a single week ever again!), we'll look at how the implementation you made helps … Continue reading Analysing Mobile Apps – Analysis
Tag: mobile
Analysing Mobile Apps – Debugging
This article is part of a mini-series on Mobile App Tracking discussing Overview, Prerequisites, Coding, Debugging (this one) and Analysis of mobile apps. This one is about what developers hate most: finding out why stuff doesn't work and fixing it. There are quite a lot of moving pieces here, so debugging includes a couple of different … Continue reading Analysing Mobile Apps – Debugging
Analysing Mobile Apps – Tagging
This article is part of a mini-series on Mobile App Tracking discussing Overview, Prerequisites, Coding (this one), Debugging and Analysis of mobile apps. I decided to stop yesterday when I felt it was getting too long. I was also unsure whether the next step was still setup or part of the actual coding. Doesn't really … Continue reading Analysing Mobile Apps – Tagging
Analysing Mobile Apps – Prerequisites
This article is part of a mini-series on Analysing Mobile Apps discussing Overview, Prerequisites (this one), Coding, Debugging, and Analysis of mobile apps. Today I walk you through the setup. You will need to install some things, check that you can log into Adobe Analytics ("the mobile way") and figure out where your tracking will go. … Continue reading Analysing Mobile Apps – Prerequisites
Analysing Mobile Apps – Overview
This month I'd like to present a mini-series about tracking and analysing mobile apps. This mini-series should give you everything you need if your job requires you to analyse your mobile apps. Some parts are relevant for the business (the friendly marketer as well as product management), some are downright for the developer who builds … Continue reading Analysing Mobile Apps – Overview
Poll – Mobile Analytics Mini-Series?
We have yet another 5th Tuesday this month, but instead of posting an article, I'd like to ask a question: Do we need, or should I write a mini-series on implementing mobile? I'd start with the setup of a mobile report suite including how you actually log in. Then I'd explain how to get everything … Continue reading Poll – Mobile Analytics Mini-Series?
Cross-Device Linking – what Adam said
Last week, Adam Greco wrote his excellent article called Linking Authenticated Visitors Across Devices, which is the first really good and complete description I have seen of how to tackle "the cross-device issue". In short, people are using more than one device to interact with your online presence, and because visitor identification is primarily based … Continue reading Cross-Device Linking – what Adam said
How to Track Play Store Campaign Codes
The new Android app that some of your colleagues are currently building has to be tracked. Fortunately, your organisation is mature, has therefore thought about this well in advance and as a result you are well under way with your analytics implementation. (Note: if you are still wondering about how to implement in a mobile … Continue reading How to Track Play Store Campaign Codes
Redirect Tracking
While we're introducing different options to track, let me tell you about redirect tracking. Before I go into the technical details and explain how to implement it, let me explain what it is and what people use it for. Use Cases Say you want to track exit links, but you don't want to use Javascript … Continue reading Redirect Tracking
Tracking Apps vs Web Pages
Today we'll focus on the differences between tagging a web page (see Basic Tracking) and tagging an app (see Tracking Mobile Apps). While those two are fairly similar, there are some differences that you need to keep in mind. Online and Offline The biggest difference is probably that an app can work even if the … Continue reading Tracking Apps vs Web Pages
