This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about tagging your app, more specifically about how to add Target into it. You can find the overview here. Target Adobe Target is an application that allows you to target specific visitors with relevant content, to A/B test what relevant content … Continue reading Adobe Experience Platform Mobile SDKs – Adobe Target
Welcome to part 1 of the Adobe Experience Platform Mobile SDKs mini-series. This part is about prerequisites. You can find the overview here. Prerequisites I have had Android phones since the HTC Desire HD came out, so all my examples for mobile are always in Java, for Android. I am also firmly in the not-Mac … Continue reading Adobe Experience Platform Mobile SDKs – Prerequisites
The world of software is evolving faster than the "real world", I guess. The good thing about that: you can be sure that as a blogger, you will never run out of ideas and content to write, simply because someone, somewhere else, is making changes. In my case, it is the end of support for … Continue reading Adobe Experience Platform Mobile SDKs – Overview
If you currently build a mobile app for iOS or Android, and you want to integrate Analytics, Target, Audience Manager, Campaign, you have the choice: you can use the good old Mobile Services SDK and Campaign SDKs, or you can use the new Adobe Experience Platform Mobile SDK, which is driven from the Launch user … Continue reading Mobile SDKs – which one?
This article was born out of sheer frustration. I had a) never implemented on AMP pages before, b) had to do it very urgently, and c) learned the hard way that the documentation wasn't brilliant. The documentation not being brilliant is a side effect of how AMP develops at a pretty fast pace, nothing like … Continue reading Basic Tracking on AMP Pages
Sometimes the forest is so overwhelming that you don't see the trees. Or the other way round. I was discussing DTM and Analytics with a non-analytics colleague yesterday. He is a developer who works on AEM, Adobe's experience management framework. In our discussion about data that he'd like to analyse (and he was actually thinking … Continue reading Making Reports
The question was raised by Antti Koski: if I have an app and a mobile site, do I track those separately or into a single report suite? I felt the question warrented more than just a reply on his comment, so I promised Antti to do my best and answer it in an article as … Continue reading One Report Suite or Two?
Welcome to the last article in the mini series on Mobile App Tracking. If you haven't yet seen the others, here they are: Overview, Prerequisites, Tagging, Debugging and Analysing (this one). This week (remind me never to post 4 articles in a single week ever again!), we'll look at how the implementation you made helps … Continue reading Analysing Mobile Apps – Analysis
This article is part of a mini-series on Mobile App Tracking discussing Overview, Prerequisites, Coding, Debugging (this one) and Analysis of mobile apps. This one is about what developers hate most: finding out why stuff doesn't work and fixing it. There are quite a lot of moving pieces here, so debugging includes a couple of different … Continue reading Analysing Mobile Apps – Debugging
This article is part of a mini-series on Mobile App Tracking discussing Overview, Prerequisites, Coding (this one), Debugging and Analysis of mobile apps. I decided to stop yesterday when I felt it was getting too long. I was also unsure whether the next step was still setup or part of the actual coding. Doesn't really … Continue reading Analysing Mobile Apps – Tagging