Blog Archives

Discussion – Customize Analytics in DTM

There is no “standard deployment”. A couple of weeks ago, I was talking with a colleague who hadn’t worked with DTM before. He asked me lots of intelligent questions about his somewhat non-standard requirements, and I replied with what I

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Posted in AppMeasurement, Javascript, Opinion

When exactly does doPlugins run?

In a meeting a couple of months ago, André Urban (a seasoned colleague of mine) and I got into a sudden and unexpected argument about when exactly s.doPlugins is called. I was convinced it was called as a result of calling

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Posted in AppMeasurement, Javascript, Plugins, Principles

Plugins: New/Repeat vs VisitNum

Here: I would always use the getVisitNum plugin instead of the getNewRepeat plugin. They have a similar use case. Your friendly marketer will probably compare your new visitors against those who’ve been to the site before. I bet you she

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Posted in Javascript, Opinion, Plugins

Quick Tip – One s_code.js for Multiple Sites

The situation: you are responsible for a couple of sites on different domains. Tracking is pretty much the same on all of these pages, but there are some small differences (e.g. each site tracks into a separate report suite). A

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Posted in DTM, Javascript, Plugins, Tips

With DTM you don’t need Plugins! – Part 2

Let’s continue on the journey and replace one more plugins with DTM goodness. I even get to introduce an almost hidden feature! getVisitNum I was slightly disappointed last time because I couldn’t find an easy way of replacing getVisitNum. This plugin

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Posted in DTM, Integration, Javascript, Plugins

With DTM you don’t need Plugins! – Part 1

Today’s article is a bit of an experiment. I have set myself a goal, and I’ll try to reach that goal and document it. The goal: getting rid of plugins in the s_code.js file. Why would I do that? Couple

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Posted in DTM, Integration, Javascript, Plugins

Data Elements vs Data Layer

Have you used a Tag Management system yet? And a Data Layer? Both are good ideas in our business, for a variety of reasons. The one I think is most relevant in this context here is that defining a Data

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Posted in DTM, Integration, Javascript, Opinion

Tagging Forms (w/o Losing Money)

Our post today will touch on two separate subjects (tagging of forms and limiting server calls (and therefore cost) in certain situations). Those two work together very well, so I decided to mix them together. Two subjects in one posting.

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Posted in Javascript, Plugins, Tips

Visitor IDs & Visitor Profile

For months now I must have thought that an article about visitor IDs is really overdue. It is the last remaining principle aspect of Adobe Analytics that I have not explained, I think. Also, in step 6 of my post

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Posted in Principles

A Short History of Processing a Hit

In the article about Modifying Data Server-Side, we gave a brief list of the steps that every bit of data has to go through before your friendly marketer will see it in her reports. Let’s expand on that and also

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Posted in Principles

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