Today's article is a bit of an experiment. I have set myself a goal, and I'll try to reach that goal and document it. The goal: getting rid of plugins in the s_code.js file. Why would I do that? Couple of reasons: Plugins in the s_code.js file make it more difficult to move to DTM. … Continue reading With DTM you don’t need Plugins! – Part 1
Tag: plugins
Data Elements vs Data Layer
Have you used a Tag Management system yet? And a Data Layer? Both are good ideas in our business, for a variety of reasons. The one I think is most relevant in this context here is that defining a Data Layer makes a lot of requirements, possibilities, assumptions and limitations explicit. I think in a … Continue reading Data Elements vs Data Layer
Tagging Forms (w/o Losing Money)
Our post today will touch on two separate subjects (tagging of forms and limiting server calls (and therefore cost) in certain situations). Those two work together very well, so I decided to mix them together. Two subjects in one posting. Surely that's a good deal! Forms A lot of web sites live entirely to provide visitors … Continue reading Tagging Forms (w/o Losing Money)
Visitor IDs & Visitor Profile
For months now I must have thought that an article about visitor IDs is really overdue. It is the last remaining principle aspect of Adobe Analytics that I have not explained, I think. Also, in step 6 of my post on processing hits, I mentioned the "Visitor Profile" and didn't really explain it. Bad blogger! … Continue reading Visitor IDs & Visitor Profile
A Short History of Processing a Hit
In the article about Modifying Data Server-Side, we gave a brief list of the steps that every bit of data has to go through before your friendly marketer will see it in her reports. Let's expand on that and also mention the different points where you can add information or retrieve it. Let's start in … Continue reading A Short History of Processing a Hit
Cohort Analysis
Just like you have editors, debuggers, profilers, libraries, frameworks and other things, your friendly marketer has a bag of tools that they use to do their job. One of these tools is the so-called "cohort-analysis". Cohorts Think about the people coming to your web site. When your friendly marketer ran that facebook competition, she attracted … Continue reading Cohort Analysis
Tracking Apps vs Web Pages
Today we'll focus on the differences between tagging a web page (see Basic Tracking) and tagging an app (see Tracking Mobile Apps). While those two are fairly similar, there are some differences that you need to keep in mind. Online and Offline The biggest difference is probably that an app can work even if the … Continue reading Tracking Apps vs Web Pages
The s_code.js file – Plugins
This article is part of the mini series about the s_code.js file. You can find the other articles here: Overview Configuration section The s.doPlugin() callback method Plugins (this article) Core Javascript code Plugins Yesterday we mentioned that you can do a lot of things in the s.doPlugins() method, which often means less code on the … Continue reading The s_code.js file – Plugins
The s_code.js file – s.doPlugins()
The s_code.js file - s.doPlugins() This article is part of the mini series about the s_code.js file. You can find the other articles here: Overview Configuration section The s.doPlugin() callback method (this article) Plugins Core Javascript code The s.doPlugins() Callback Method Now this one is a proper subject for developers. So far we have only … Continue reading The s_code.js file – s.doPlugins()
Email Tracking
Your marketer sent an email yesterday night: "I have a new email campaign going out and want to track the performance of these email in terms of how they drive visits and conversion on the website. My needs are as follows: I need to know which links users clicked in the email What did they … Continue reading Email Tracking
Web Analytics for Developers 