DTM Property – Report Suite – Staging/Production

Most developers who work with web sites are working on multiple environments. You'd at least have a development and production environment. Web analytics is no different, we also have different environments. We have different environments in different areas, actually, to the point where I feel I need to explain what there is and how you …

Continue reading DTM Property – Report Suite – Staging/Production

More APIs (Administration)

It's yet another "5 Tuesdays" month. Since I have ridden mobile to death by now, I thought I'd give you a very short post around my other favourite subject: APIs. Enterprise API Starting off, I'd like to point you to the Enterprise API Overview documentation on the Developer Connection. It has a nice graphic that …

Continue reading More APIs (Administration)

Cross-Device Linking – what Adam said

Last week, Adam Greco wrote his excellent article called Linking Authenticated Visitors Across Devices, which is the first really good and complete description I have seen of how to tackle "the cross-device issue". In short, people are using more than one device to interact with your online presence, and because visitor identification is primarily based …

Continue reading Cross-Device Linking – what Adam said

2 Good Reasons to use Context Data

My colleague Carl Sandquist recently wrote "Although you may get a bit teary-eyed bid­ding farewell to expound­ing on the dif­fer­ences of eVars and props to your devel­op­ers, we’re sure you’ll even­tu­ally get over it." He's obviously right about this: developers will shed no tears if they never have to see props or eVars ever again. …

Continue reading 2 Good Reasons to use Context Data