A developer's guide to web analytics – new post every 1st & 3rd Tuesday
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This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about privacy, opt-in, opt-out, and how you can have sensible visitor IDs in a hybrid app. You can find the overview here. This article is not going to tell you whether anything is GDPR-compliant, or legally ok, or anything like that. … Continue reading Adobe Experience Platform Mobile SDKs – Privacy & Visitor IDs
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You know what the problem with luxury is? You get used to it. And then it becomes hard to enjoy the little things. I am so used to tag management by now, that when I see how popular the mini-series on the s_code.js file still is, I keep wondering why would people even look at … Continue reading Everything but the TMS
Most developers who work with web sites are working on multiple environments. You'd at least have a development and production environment. Web analytics is no different, we also have different environments. We have different environments in different areas, actually, to the point where I feel I need to explain what there is and how you … Continue reading DTM Property – Report Suite – Staging/Production
The question was raised by Antti Koski: if I have an app and a mobile site, do I track those separately or into a single report suite? I felt the question warrented more than just a reply on his comment, so I promised Antti to do my best and answer it in an article as … Continue reading One Report Suite or Two?
It's yet another "5 Tuesdays" month. Since I have ridden mobile to death by now, I thought I'd give you a very short post around my other favourite subject: APIs. Enterprise API Starting off, I'd like to point you to the Enterprise API Overview documentation on the Developer Connection. It has a nice graphic that … Continue reading More APIs (Administration)
In the post about "Variables" I neglected to mention one important characteristic of Adobe Analytics: with each Report Suite, you get 75 props (traffic variables), 75 eVars (conversion variables) and 100 events. Now everyone who has ever worked in the field will tell you that 75/75/100 is ample for everyone. And it really is. But … Continue reading Quick Tip: Save Variables
Last week, Adam Greco wrote his excellent article called Linking Authenticated Visitors Across Devices, which is the first really good and complete description I have seen of how to tackle "the cross-device issue". In short, people are using more than one device to interact with your online presence, and because visitor identification is primarily based … Continue reading Cross-Device Linking – what Adam said
I came across an interesting gotcha last week when I was helping a German company troubleshoot their tracking. They were sending in a prop and an eVar along with an event as payload on a custom link. The numbers for that custom link were a lot higher than the event and the instances on both … Continue reading Processing Rules – Positive or Precise
Short post today to explain two things that have been mentioned on this blog a couple of times but never really explained. Bad blog! "Report Suite" The concept "report suite" is pretty important in Adobe Analytics. I have mentioned it a lot but only ever gone into a little bit of detail in the post … Continue reading Multi-Suite Tracking & Report Suites
My colleague Carl Sandquist recently wrote "Although you may get a bit teary-eyed bidding farewell to expounding on the differences of eVars and props to your developers, we’re sure you’ll eventually get over it." He's obviously right about this: developers will shed no tears if they never have to see props or eVars ever again. … Continue reading 2 Good Reasons to use Context Data
