In 2015, I wrote that I think "agile analytics" would currently not work, mainly because we lack people who take on the "product owner" role, i.e. people who are good at guiding, prioritising, evangelising, and occasionally steamrolling, our efforts. A year later, I opined that as an industry, we are not a great fit for … Continue reading Agile & Analytics – still Friends
You know how, often, when things do not quite make sense in your head, and then you read an article in which someone describes a model that fits perfectly, and you realise that other people have thought about that thing a lot more and better than you ever could, and so you can finally put … Continue reading Good Practice > Best Practice
This is my view on how SaaS consultants should work, formulated as a bunch of principles in the style of the Agile Manifesto. I like the style, because it recognises that all work happens on a spectrum, and that good work can come from knowing the broad direction, or which way to go when in … Continue reading A Manifesto for Analytics and Optimisation Consultants
When the Space Transportation System (STS, vulgo "Space Shuttle") was first planned and NASA campaigned for it, cost reduction was a — if not the — main driver. The goal, as presented by NASA to Congress, was to provide a much less-expensive means of access to space that would be used by NASA, the Department … Continue reading Analytics Project vs Space Shuttle
This is a guest post written by @ursboller. It's a companion to his session at the Adobe virtual Summit 2020: A Minimalistic approach for more insights. With Adobe Analytics implemented on a website there is almost nothing you can't measure. Basically every user interaction or app behaviour can be tracked using different codes with Launch, … Continue reading Minimalistic approach for more insights
I had an extremely brief discussion the other day about custom code, Extensions, and data quality, with Urs Boller. You all know how much those three topics mean to me, and that I have some opinions on all three of them. I also have a lot of respect for Urs, so when he challenged my … Continue reading No Custom Code – is an Extension the answer?
I built an Extension some time ago that enables someone to set contextData for Analytics directly in the Launch UI. You can see the source code for that Extension on github, of course, but today, I want to write about some of the stuff that went into the Extension. This is also, in a way, … Continue reading Extensions and Adobe Analytics – get-tracker and augment-tracker
Those of you who have been to the Adobe Summit, or any other big event like it, may have been a victim of post-Summit blues - the feeling when you're back from a couple of ridiculously intense days of listening, meeting, talking, discussing, and fully committing to one single subject. It is part exhaustion, part … Continue reading Quo vadis, W4D?
Debugging and troubleshooting code is one of the less glamorous things we (and you) do, still sadly omnipresent. Today, I want to show you how to take away a little bit of the pain: I'll show you how you can tell Launch to deliver un-minified code. This is an extremely quick and easy tip, tbh, … Continue reading Quick tip – non-minified Launch code is easier to debug