Back towards the end of April, a test manager at one of my clients listened to me talk about the test framework I had built over the last couple of years. He was supportive and eager to run tests. He also very casually asked me why I hadn't considered "Behaviour-driven development", BDD, instead of TDD. …
Tag: simplicity
The Mechanics of Loading Analytics Code with DTM
Yes, I know, Launch. But I had this post in the pipeline for some time now, and here you go. As a bonus, I have noted where Launch, by Adobe, handles things differently. If you came here from my "battle post", then this is some background that'll help you understand why I wrote the other …
Continue reading The Mechanics of Loading Analytics Code with DTM
Cookies, IDs, and the Experience Cloud
In January 2008, when I joined a company called "Omniture" and started working as a consultant on a product called "SiteCatalyst", ìt (like most web analytics tools at the time) relied on cookies quite a lot. There was one cookie, specifically, which was important. It was called "s_vi", and it held what we called the …
![[screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2017/07/170801-maint-aa-update-avail.png?w=900)
Maintenance
The cool thing about Analytics, from the point of view of a developer: once you have set it up, it is completely maintenance-free! Fire and forget! Or is it? The truth is that a) "once you have set it up" is not the way I would describe Analytics (or other things like targeting, personalisation, testing, …
![[screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2017/07/170704-debug1707-summary-screen-with-data.png?w=900)
Debugging 2017.07
5 months ago I jokingly decided to put versions into the titles of articles about debugging. I seem to be wiser than I think I am... This article is about the "Adobe Experience Cloud Debugger" Chrome extension, a replacement for a bunch of other debuggers and extensions, and for some, maybe even for Charles. The …
Quick tip: hierarchical Data Elements
Remember when I wrote about how I blog? How I mentioned the empty note called "Hierarchical Data Elements", and couldn't remember what I had intended to write? As usual, I found a snippet of text the day the article went live, and so I am now able to return to my normal schedule and proudly …
Don’t track New/Repeat Visitors!
In a rare case of development on my part, I am today going to tell you to not follow the advice in an article I wrote some time ago. I'm talking about Plugins: New/Repeat vs VisitNum. At the time I told you to do your friendly marketer a favour, track visit number for her instead …
![[Screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2016/09/161004-classic-source.png?w=900)
Everything but the TMS
You know what the problem with luxury is? You get used to it. And then it becomes hard to enjoy the little things. I am so used to tag management by now, that when I see how popular the mini-series on the s_code.js file still is, I keep wondering why would people even look at …
Testing is like an Onion
I have tried to justify my approach to testing for digital marketing a couple of times. Given that tools like ObservePoint or HubScan are available, the fundamental question is: do you need my approach at all? My personal answer to that, obviously, is yes, you do! If I have formerly convinced you, feel free to …
My Summit session now viewable online
This is not technically a post, but May is a month with 5 Tuesdays, so: If you weren't able to come to Summit, or just missed the session, I'm happy to announce that you can now see Craig Scribner and me speak about Data Quality! The recording is available online, though you have to drop …
