For some reason, I have lately been exposed to a lot of Angular Single-Page Applications. As you probably know, SPAs are the mortal enemy of the analyst, or at least the implementer, but as you also know, we must overcome our fears to grow. Or something like that. While this sounds empowering to some, and … Continue reading Basic Tracking – Angular SPA & angulartics2
Tag: simplicity
2019 Challenge: no Custom Code
Challenge for the year 2019: no custom code I challenge myself (and you!) to not use any custom code when you deploy any of the Experience Cloud Solutions. Rules There is only one rule, actually, which is: if you need any Javascript code, put it into an Extension, publish the Extension (privately if the Javascript … Continue reading 2019 Challenge: no Custom Code
Basic Tracking – Remix (contains Launch)
I'm sure you remember the three prior installments of the "Basic Tracking" article series, don't you? Basic Tracking from 2013, about a pure Javascript approach, Basic Tracking - Remix (contains DTM) in 2015, about the more modern tag management approach, and Basic Tracking on AMP Pages in 2018, about the beautifully weird and somewhat limited … Continue reading Basic Tracking – Remix (contains Launch)
Quick tip – Passing Data into Launch Rules
If you haven't yet heard it: In Launch, by Adobe, the _satellite.track() method accepts two parameters: an Event name, plus payload data. We used to work around this in the past when calling DCRs in DTM, storing the data somewhere in the DOM. My favourite method was the one first shown to me by my … Continue reading Quick tip – Passing Data into Launch Rules
A Standard Data Model for Requirements
Adam Greco recently wrote three articles about how you can embed business requirements into Adobe Analytics Workspaces ("Adobe Analytics Requirements and SDR in Workspace" I, II, and III) in order to help data consumers understand. His method goes all the way from "this is why we added eVarXY" to "78% of requirements are currently tracked … Continue reading A Standard Data Model for Requirements
With Launch, you don’t need doPlugins! – Part 4
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Wait? What? How can this be part 4? Where are parts 1 through 3? I am very liberally counting things, disregarding slight differences in titles, and tools, so the previous parts are: With DTM you don’t need Plugins! – Part 1 With DTM you don’t need Plugins! – Part 2 With DTM you don’t need … Continue reading With Launch, you don’t need doPlugins! – Part 4
BDD > TDD – Site Infrastructure Test v4
Back towards the end of April, a test manager at one of my clients listened to me talk about the test framework I had built over the last couple of years. He was supportive and eager to run tests. He also very casually asked me why I hadn't considered "Behaviour-driven development", BDD, instead of TDD. … Continue reading BDD > TDD – Site Infrastructure Test v4
The Mechanics of Loading Analytics Code with DTM
Yes, I know, Launch. But I had this post in the pipeline for some time now, and here you go. As a bonus, I have noted where Launch, by Adobe, handles things differently. If you came here from my "battle post", then this is some background that'll help you understand why I wrote the other … Continue reading The Mechanics of Loading Analytics Code with DTM
Cookies, IDs, and the Experience Cloud
In January 2008, when I joined a company called "Omniture" and started working as a consultant on a product called "SiteCatalyst", ìt (like most web analytics tools at the time) relied on cookies quite a lot. There was one cookie, specifically, which was important. It was called "s_vi", and it held what we called the … Continue reading Cookies, IDs, and the Experience Cloud
Maintenance
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The cool thing about Analytics, from the point of view of a developer: once you have set it up, it is completely maintenance-free! Fire and forget! Or is it? The truth is that a) "once you have set it up" is not the way I would describe Analytics (or other things like targeting, personalisation, testing, … Continue reading Maintenance
