Cookies, IDs, and the Experience Cloud

In January 2008, when I joined a company called "Omniture" and started working as a consultant on a product called "SiteCatalyst", ìt (like most web analytics tools at the time) relied on cookies quite a lot. There was one cookie, specifically, which was important. It was called "s_vi", and it held what we called the …

Continue reading Cookies, IDs, and the Experience Cloud

Testing is like an Onion

I have tried to justify my approach to testing for digital marketing a couple of times. Given that tools like ObservePoint or HubScan are available, the fundamental question is: do you need my approach at all? My personal answer to that, obviously, is yes, you do! If I have formerly convinced you, feel free to …

Continue reading Testing is like an Onion

Data Layer – Yet Another Reason

If your new year resolutions for this year included "help your friendly marketer be more successful", I have something for you today. It's a fairly straight-forward thing to do, but it'll help her big time: build a proper, solid data layer for her. There are countless blog articles out there about the advantages of having …

Continue reading Data Layer – Yet Another Reason