Thought experiment? Challenge? Naïve day-dreaming? Solid advice? This post might be all of the above, which, in my book, makes it a beautiful thing. The question is this: what is the simplest possible Analytics setup that is still useful? There are so many details in that question! Setup Most importantly: why am I even asking? … Continue reading In Search of the Simplest, Useful Analytics Setup
Tag: simplicity
Quick tip: Passing Data into a Data Element
We interrupt our regular schedule for a very quick tip today, one that I learned about just last week: you can pass data into the getVar() method, and use that data inside your Custom Code Data Element! I learned about that from fellow #measure slack contributor Francis Li, and, somewhat embarrassing, should've seen it a … Continue reading Quick tip: Passing Data into a Data Element
Lean Analytics with the Adobe Client Data Layer
This is a guest post by my colleague Ben Wedenik, one of the people who wrote the Adobe Client Data Layer Extension for Launch. When my colleagues and I started to develop the “Adobe Client Data Layer” Launch Extension, we wanted to make the concept and technology of an Event Driven Data Layer (EDDL) available … Continue reading Lean Analytics with the Adobe Client Data Layer
The Adobe Client Data Layer
I have pushed this article back so many times that I feel bad for it. So even though one part of the story isn't there yet, I'll publish it now. (Update, the Extension is now publicly available!) The story began with me moving to Switzerland and the Basel office. This office came to Adobe via … Continue reading The Adobe Client Data Layer
Troubleshooting Launch (for beginners)
The most frustrating situation in tech is when you start working on something new, and it won't work. You don't understand what is going on, because your knowledge, quite frankly, isn't there yet, and all the pages you find online give you different, conflicting advice. 'Use the official plugin,' one says, and it shows how … Continue reading Troubleshooting Launch (for beginners)
Agile & Analytics – still Friends
In 2015, I wrote that I think "agile analytics" would currently not work, mainly because we lack people who take on the "product owner" role, i.e. people who are good at guiding, prioritising, evangelising, and occasionally steamrolling, our efforts. A year later, I opined that as an industry, we are not a great fit for … Continue reading Agile & Analytics – still Friends
Good Practice > Best Practice
You know how, often, when things do not quite make sense in your head, and then you read an article in which someone describes a model that fits perfectly, and you realise that other people have thought about that thing a lot more and better than you ever could, and so you can finally put … Continue reading Good Practice > Best Practice
A Manifesto for Analytics and Optimisation Consultants
This is my view on how SaaS consultants should work, formulated as a bunch of principles in the style of the Agile Manifesto. I like the style, because it recognises that all work happens on a spectrum, and that good work can come from knowing the broad direction, or which way to go when in … Continue reading A Manifesto for Analytics and Optimisation Consultants
Analytics Project vs Space Shuttle
When the Space Transportation System (STS, vulgo "Space Shuttle") was first planned and NASA campaigned for it, cost reduction was a — if not the — main driver. The goal, as presented by NASA to Congress, was to provide a much less-expensive means of access to space that would be used by NASA, the Department … Continue reading Analytics Project vs Space Shuttle
Big Changes Ahead!
Towards the end of 2019, the world of consultants in the Adobe Experience Cloud eco system changed. First our product management announced some changes for Workspace "Customer Journey Analytics", then Aaron Hardy, Joe Khoury, Justin Grover, and Jenny Medeiros posted an announcement about a unified Javascript library. Those are huge! I'm not sure if you … Continue reading Big Changes Ahead!
