In a rare case of development on my part, I am today going to tell you to not follow the advice in an article I wrote some time ago. I'm talking about Plugins: New/Repeat vs VisitNum. At the time I told you to do your friendly marketer a favour, track visit number for her instead … Continue reading Don’t track New/Repeat Visitors!
Tag: simplicity
Everything but the TMS
![[Screenshot]](https://webanalyticsfordevelopers.com/wp-content/uploads/2016/09/161004-classic-source.png?w=656&h=300&crop=1)
You know what the problem with luxury is? You get used to it. And then it becomes hard to enjoy the little things. I am so used to tag management by now, that when I see how popular the mini-series on the s_code.js file still is, I keep wondering why would people even look at … Continue reading Everything but the TMS
Testing is like an Onion
I have tried to justify my approach to testing for digital marketing a couple of times. Given that tools like ObservePoint or HubScan are available, the fundamental question is: do you need my approach at all? My personal answer to that, obviously, is yes, you do! If I have formerly convinced you, feel free to … Continue reading Testing is like an Onion
My Summit session now viewable online
This is not technically a post, but May is a month with 5 Tuesdays, so: If you weren't able to come to Summit, or just missed the session, I'm happy to announce that you can now see Craig Scribner and me speak about Data Quality! The recording is available online, though you have to drop … Continue reading My Summit session now viewable online
Data Layer – Yet Another Reason
If your new year resolutions for this year included "help your friendly marketer be more successful", I have something for you today. It's a fairly straight-forward thing to do, but it'll help her big time: build a proper, solid data layer for her. There are countless blog articles out there about the advantages of having … Continue reading Data Layer – Yet Another Reason
Basic Tracking – Remix (contains DTM)
In March 2013, I wrote an article on Basic Tracking, showing you the minimal set of code on a page that is needed for tracking the page in Adobe Analytics. We're in 2015, now, we have DTM, so it is time for a refresh. This article will give you the minimal setup needed for tracking … Continue reading Basic Tracking – Remix (contains DTM)
DTM Property – Report Suite – Staging/Production
Most developers who work with web sites are working on multiple environments. You'd at least have a development and production environment. Web analytics is no different, we also have different environments. We have different environments in different areas, actually, to the point where I feel I need to explain what there is and how you … Continue reading DTM Property – Report Suite – Staging/Production
“Data Layer on the fly”
If you have ever worked with a marketer who listens to what's fashionable, or if you read any digital marketing related blogs, you have heard of the concept of the Data Layer. It is a construct belonging onto each of the pages of your web site, and it is supposed to surface information to the … Continue reading “Data Layer on the fly”
Data Elements vs Data Layer
Have you used a Tag Management system yet? And a Data Layer? Both are good ideas in our business, for a variety of reasons. The one I think is most relevant in this context here is that defining a Data Layer makes a lot of requirements, possibilities, assumptions and limitations explicit. I think in a … Continue reading Data Elements vs Data Layer
Analysing Mobile Apps – Analysis
Welcome to the last article in the mini series on Mobile App Tracking. If you haven't yet seen the others, here they are: Overview, Prerequisites, Tagging, Debugging and Analysing (this one). This week (remind me never to post 4 articles in a single week ever again!), we'll look at how the implementation you made helps … Continue reading Analysing Mobile Apps – Analysis
Web Analytics for Developers 