Blog Archives

Tracking 404 Error Pages

There are tools out there that find bogus links on your site, and some even try to find links outside your site that point to nirvana. But your friendly marketer likely wants to have better data than that, so she

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Posted in AppMeasurement, DTM, Javascript, Page Code, Principles

Debugging 2017.02

It has been almost 3 years since I wrote my article on debugging. I read through it the other day, and couldn’t help but notice that my workflow has indeed changed. Time for a new article! I’ll stick with client-side

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Posted in AppMeasurement, DTM, Integration, Javascript, Page Code, Tips

Discussion – Customize Analytics in DTM

There is no “standard deployment”. A couple of weeks ago, I was talking with a colleague who hadn’t worked with DTM before. He asked me lots of intelligent questions about his somewhat non-standard requirements, and I replied with what I

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Posted in AppMeasurement, Javascript, Opinion

Privacy with DTM

Screenshot

I am no lawyer, and I do not want to go into any legal or even ethical or moral aspects of EU privacy law. Let’s just say this for our American friends: people in the EU do not like to

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Posted in DTM, Javascript, Principles

My Summit session now viewable online

This is not technically a post, but May is a month with 5 Tuesdays, so: If you weren’t able to come to Summit, or just missed the session, I’m happy to announce that you can now see Craig Scribner and

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Posted in Integration, TDD

Self-hosting DTM Libraries

Are you an AEM architect or developer? Then you have probably heard of the DTM Cloud Service, right? You might also know that you can use that Cloud Service to automate what DTM calls “Library Download”. If you are working

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Posted in DTM, Integration

How does DTM know which rule is more specific?

Here’s a simple question: If I have two Page Load Rules setting the same variable, and if both rules fire, which one wins? Hm… I might have a standard PLR that fires on every single page of my site. This

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Posted in DTM

TDD and Adobe Analytics

Some time ago I wrote an article in which I dreamt of having some sort of test-driven development capability in online marketing tools. At the time, I said the vendors had to chime in, building hooks, frameworks or APIs into

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Posted in Automation, DTM, Javascript, Principles, TDD

How do I debug the JS that DTM injects?

I’m guessing that by now, you are sick of reading about DTM. Let me reassure you that I have other articles in the pipeline. Also: let me know what else you want me to write about. Know that I can

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Posted in DTM, Javascript, Plugins, Tips

DTM Property – Report Suite – Staging/Production

Most developers who work with web sites are working on multiple environments. You’d at least have a development and production environment. Web analytics is no different, we also have different environments. We have different environments in different areas, actually, to

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Posted in DTM, Principles