Adobe Experience Platform Mobile SDKs – What changes need an app update?

I think I can safely say I speak for all of us when I say this: the first time I heard about Launch playing a role in the deployment of Experience Cloud applications on mobile, I immediately thought "tag management! On mobile! I wonder how far it goes!" Ever since, I have wondered how much … Continue reading Adobe Experience Platform Mobile SDKs – What changes need an app update?

Adobe Experience Platform Mobile SDKs – Using Launch as Tag Manager (almost) like on the web

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This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about what you can do in Launch versus coding in the app. You can find the overview here. The one thing a lot of people ask is this: if the AEP Mobile SDKs use Launch, does that mean I can use … Continue reading Adobe Experience Platform Mobile SDKs – Using Launch as Tag Manager (almost) like on the web

Basic Tracking – Remix (contains Launch)

I'm sure you remember the three prior installments of the "Basic Tracking" article series, don't you? Basic Tracking from 2013, about a pure Javascript approach, Basic Tracking - Remix (contains DTM) in 2015, about the more modern tag management approach, and Basic Tracking on AMP Pages in 2018, about the beautifully weird and somewhat limited … Continue reading Basic Tracking – Remix (contains Launch)