I feel like a fraud! For months — no! Years! — I have been writing about testing, more specifically automated testing. I have shared my Site Infrastructure Tests github, I have spoken about it at the Adobe Summit in London, and I have mentioned multiple times that all of this should be integrated with the …
Tag: tdd
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Wanna test? Mac Edition
Yay! Testing! My beloved pet peeve! When I wrote the step by step article on how to set up for testing on Windows, I optimistically and somewhat dismissively wrote I am 100% sure you can easily show your friendly marketer how to do all of this on her Mac if she has one. Turns out …
Testing is like an Onion
I have tried to justify my approach to testing for digital marketing a couple of times. Given that tools like ObservePoint or HubScan are available, the fundamental question is: do you need my approach at all? My personal answer to that, obviously, is yes, you do! If I have formerly convinced you, feel free to …
Test-driven & agile Analytics revisited
In 2014, I went to Berlin to attend "Digital Analytics Hub", probably the best "conference" in our business. DA Hub evolved out of Gary Angel's Xchange. You sit in small groups of people with one discussion leader, and you speak about interesting subjects. Those "discussions" can be anything between good and outstanding, depending on the …
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Wanna test? Here’s how
[2016-06-12 - update - changed github repo] I have been writing about testing for some time now. I have even spoken about it at the EMEA Adobe Summit! So this week, for the first time since starting this blog, let me address your friendly marketer instead of you. The only ask for you, dear developer, …
What to Test
I think we can safely say that I have thoroughly gutted DTM by now, and that whatever else I unearth from it now won't be a pretty sight. That must mean it is time to stop writing about integration, code, and dirty tricks, and instead to wag my finger at you whilst mumbling dark prophecies …
TDD – Testing Data Elements and Page Load Rules – part II
Very unlike me, I'm posting the next part just the next day. Call it excitement. Introduction tl;dr: I describe a (rudimentary) tool that can be integrated into automated Maven tests. The tool tests that all data needed for tracking as well as the basic triggers on page load are still working fine. Put it into your …
Continue reading TDD – Testing Data Elements and Page Load Rules – part II
TDD – Testing Data Elements and Page Load Rules
From the point of view of IT or development, what your friendly marketer does in her tools really makes no difference, as long as she doesn't kill the site. But the other way round, she will be very upset if any change done by dev or IT kills her stuff. My colleague Rudi Shumpert recently …
Continue reading TDD – Testing Data Elements and Page Load Rules
TDD and Adobe Analytics
Some time ago I wrote an article in which I dreamt of having some sort of test-driven development capability in online marketing tools. At the time, I said the vendors had to chime in, building hooks, frameworks or APIs into their systems so users and consultants would be able to be test-driven. I had discussions …
