A developer's guide to web analytics – new post every 1st & 3rd Tuesday
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The cool thing about Analytics, from the point of view of a developer: once you have set it up, it is completely maintenance-free! Fire and forget! Or is it? The truth is that a) "once you have set it up" is not the way I would describe Analytics (or other things like targeting, personalisation, testing, …
One more on automated testing, if you allow me. Yesterday evening (i.e. on July 17th, as this post is scheduled to go live on the 18th), I will hopefully have updated the test framework on github. There are two big changes in this new version, and those to have to be explained. I swapped out …
Since the Summits, there has been some interest in the test framework I keep flogging on this blog, and rightfully so, imnsho! They say that no plan survives first contact with reality, and the same is true for those who have started to use the framework. It is amazing how much abstraction goes on in …
I feel like a fraud! For months — no! Years! — I have been writing about testing, more specifically automated testing. I have shared my Site Infrastructure Tests github, I have spoken about it at the Adobe Summit in London, and I have mentioned multiple times that all of this should be integrated with the …
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Yay! Testing! My beloved pet peeve! When I wrote the step by step article on how to set up for testing on Windows, I optimistically and somewhat dismissively wrote I am 100% sure you can easily show your friendly marketer how to do all of this on her Mac if she has one. Turns out …
I have tried to justify my approach to testing for digital marketing a couple of times. Given that tools like ObservePoint or HubScan are available, the fundamental question is: do you need my approach at all? My personal answer to that, obviously, is yes, you do! If I have formerly convinced you, feel free to …
In 2014, I went to Berlin to attend "Digital Analytics Hub", probably the best "conference" in our business. DA Hub evolved out of Gary Angel's Xchange. You sit in small groups of people with one discussion leader, and you speak about interesting subjects. Those "discussions" can be anything between good and outstanding, depending on the …
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[2016-06-12 - update - changed github repo] I have been writing about testing for some time now. I have even spoken about it at the EMEA Adobe Summit! So this week, for the first time since starting this blog, let me address your friendly marketer instead of you. The only ask for you, dear developer, …
I think we can safely say that I have thoroughly gutted DTM by now, and that whatever else I unearth from it now won't be a pretty sight. That must mean it is time to stop writing about integration, code, and dirty tricks, and instead to wag my finger at you whilst mumbling dark prophecies …
Very unlike me, I'm posting the next part just the next day. Call it excitement. Introduction tl;dr: I describe a (rudimentary) tool that can be integrated into automated Maven tests. The tool tests that all data needed for tracking as well as the basic triggers on page load are still working fine. Put it into your …
Continue reading TDD – Testing Data Elements and Page Load Rules – part II
