A developer's guide to web analytics – decommissioned in 2021
![[Screenshot]](https://webanalyticsfordevelopers.com/wp-content/uploads/2016/06/160607-14-mvn-test-success.png?w=656&h=300&crop=1)
[2018-04-13 - update - changed instructions to include ChromeDriver] [2016-06-12 - update - changed github repo] I have been writing about testing for some time now. I have even spoken about it at the EMEA Adobe Summit! So this week, for the first time since starting this blog, let me address your friendly marketer instead … Continue reading Wanna test? Here’s how
This is not technically a post, but May is a month with 5 Tuesdays, so: If you weren't able to come to Summit, or just missed the session, I'm happy to announce that you can now see Craig Scribner and me speak about Data Quality! The recording is available online, though you have to drop … Continue reading My Summit session now viewable online
I guess this post is pretty specific. It might have a target audience of a dozen or so. I hope the rest of you forgive me, but keep on reading, you might need this one day! Setup At a Swiss financial institution, we implemented an "internal visitor" detection using their reverse proxy. They are routing … Continue reading Quick Tip – Debug server-side manipulations of the tracking call
I think we can safely say that I have thoroughly gutted DTM by now, and that whatever else I unearth from it now won't be a pretty sight. That must mean it is time to stop writing about integration, code, and dirty tricks, and instead to wag my finger at you whilst mumbling dark prophecies … Continue reading What to Test
If your new year resolutions for this year included "help your friendly marketer be more successful", I have something for you today. It's a fairly straight-forward thing to do, but it'll help her big time: build a proper, solid data layer for her. There are countless blog articles out there about the advantages of having … Continue reading Data Layer – Yet Another Reason
Very unlike me, I'm posting the next part just the next day. Call it excitement. Introduction tl;dr: I describe a (rudimentary) tool that can be integrated into automated Maven tests. The tool tests that all data needed for tracking as well as the basic triggers on page load are still working fine. Put it into your … Continue reading TDD – Testing Data Elements and Page Load Rules – part II
From the point of view of IT or development, what your friendly marketer does in her tools really makes no difference, as long as she doesn't kill the site. But the other way round, she will be very upset if any change done by dev or IT kills her stuff. My colleague Rudi Shumpert recently … Continue reading TDD – Testing Data Elements and Page Load Rules
Web Analytics for Developers 