Bear with me here. This sounds like an experiment with no real-life value or application. But like the makers of 'Lost', I have a plan. Well, unlike them, I actually do. It'll become clear over the next months. So, the question: Can we, and how can we extract data from Adobe Analytics using Javascript? My … Continue reading Using the Reporting API with Javascript
Author: Jan Exner
German expat living in Switzerland (formerly UK and France). Consultant and member of the Multi-Solutions Group at Adobe, working with the Digital Marketing Suite. Father of 4 girls.
Come see me at the Adobe Summit in London
If you are at the Adobe Summit at the London ExCel tomorrow or on Thursday, how about you come see me present? Wednesday I will be hosting Lab session TL08 - Working with the Adobe Analytics Live Stream API in room CS12 at 16:40 We'll code in Java or Ruby, trying to get data out of … Continue reading Come see me at the Adobe Summit in London
Analytics is not a Debugger
The subject today should be very close to you if you're a developer, at least if you are interested in user interfaces and how people use what you develop. I will frustrate you, though. Dip you into cold water and laugh. I might pull you out again and sit you down in front of a … Continue reading Analytics is not a Debugger
Using Analytics Live Stream
I have wanted to write and post this article for ages now. The thing that always held me back: setting up OAuth. But the EMEA Summit is upon us, and with it a lab session about the Analytics Live Stream, and I am going to be part of that, so I have to. The bad … Continue reading Using Analytics Live Stream
Plugins: New/Repeat vs VisitNum
Here: I would always use the getVisitNum plugin instead of the getNewRepeat plugin. They have a similar use case. Your friendly marketer will probably compare your new visitors against those who've been to the site before. I bet you she has targets that are linked to acquisition of new visitors or rather new customers. Most … Continue reading Plugins: New/Repeat vs VisitNum
Content as Ecommerce
In December, Simo Ahava posted an article where he explained how using concepts from ecommerce and implementing those on his blog helped him gain new insight. A brilliant article which I suggest you read. I'll wait. Read it? Looks good, doesn't it?! I especially like the distinction skimmer versus reader. Simo implemented everything he did … Continue reading Content as Ecommerce
Quick tip: Reporting API & Bookmarks
Somewhere, not long ago, in an office, not far away, friendly marketer met developer. The following dialog took place: Friendly Marketer: hey, about that custom report display... Developer: the one using the Adobe Reporting API? FM: yup. I still owe you an exact description of the report... so I sat down yesterday and tried to … Continue reading Quick tip: Reporting API & Bookmarks
Internal URLs
Every program, every tool has this one thing that causes head-scratching all over. For Adobe Analytics, one little head-scratcher has to do with the specification of "internal URLs". "Internal URLs?" you ask, "what on Earth are 'internal URLs'?" Your site has two interfaces to the rest of the Internet: Incoming traffic via links from other … Continue reading Internal URLs
SAINT Classifications – the Most Used Feature
Product Manager John Bates told the audience at the marketing Summit in Utah in March 2014 that Classifications is the most used feature in Adobe Analytics. I am not surprised. One reason is that Classifications allow you to aggregate data. Aggregation of data can make all the difference between a report that is unreadable and … Continue reading SAINT Classifications – the Most Used Feature
Quick Tip – One s_code.js for Multiple Sites
The situation: you are responsible for a couple of sites on different domains. Tracking is pretty much the same on all of these pages, but there are some small differences (e.g. each site tracks into a separate report suite). A new version of the s_code has come out and you want to update all your … Continue reading Quick Tip – One s_code.js for Multiple Sites
Web Analytics for Developers 