(Let me state right here at the beginning that judging by the feedback I got from my beta testers editors, this article may not be for the faint of heart. If you think Javascript should be treated with respect, you might want to stop reading.) Have you ever seen the '[x] Page code is already … Continue reading DTM – How to Amend an Existing Analytics Setup
Tag: eVar
DTM – find the rule that does …
Yet another article about DTM... I guess by now I can't even get away with calling it a "mini series" anymore, can I?! Today, I want to share a tip that came in handy a couple of weeks ago while troubleshooting a relatively complex implementation with a lot of rules. The topic: I know that … Continue reading DTM – find the rule that does …
Quick Tip: Delayed Tracking with DTM
Sometimes you find yourself in a situation where you need to track something outside the normal way. Examples can be when you want to track data that is not available directly on page load, such as product availability. Easy: use DTM In theory, this should be easy: Just make a Page Load Rule, set "Trigger … Continue reading Quick Tip: Delayed Tracking with DTM
Analytics is not a Debugger
The subject today should be very close to you if you're a developer, at least if you are interested in user interfaces and how people use what you develop. I will frustrate you, though. Dip you into cold water and laugh. I might pull you out again and sit you down in front of a … Continue reading Analytics is not a Debugger
Plugins: New/Repeat vs VisitNum
Here: I would always use the getVisitNum plugin instead of the getNewRepeat plugin. They have a similar use case. Your friendly marketer will probably compare your new visitors against those who've been to the site before. I bet you she has targets that are linked to acquisition of new visitors or rather new customers. Most … Continue reading Plugins: New/Repeat vs VisitNum
Content as Ecommerce
In December, Simo Ahava posted an article where he explained how using concepts from ecommerce and implementing those on his blog helped him gain new insight. A brilliant article which I suggest you read. I'll wait. Read it? Looks good, doesn't it?! I especially like the distinction skimmer versus reader. Simo implemented everything he did … Continue reading Content as Ecommerce
With DTM you don’t need Data Elements
Slight deviation this week, but we're still on the path to glory a setup of Adobe Analytics and Dynamic Tag Manager (DTM) that is as close to perfection as possible. The deviation today has to do with a question I was asked about a month ago: how can I track an attribute of a clicked … Continue reading With DTM you don’t need Data Elements
With DTM you don’t need Plugins! – Part 1
Today's article is a bit of an experiment. I have set myself a goal, and I'll try to reach that goal and document it. The goal: getting rid of plugins in the s_code.js file. Why would I do that? Couple of reasons: Plugins in the s_code.js file make it more difficult to move to DTM. … Continue reading With DTM you don’t need Plugins! – Part 1
Making Reports
Sometimes the forest is so overwhelming that you don't see the trees. Or the other way round. I was discussing DTM and Analytics with a non-analytics colleague yesterday. He is a developer who works on AEM, Adobe's experience management framework. In our discussion about data that he'd like to analyse (and he was actually thinking … Continue reading Making Reports
Counter eVars
I think I have mentioned eVars often enough by now for you to know what they are and what we use them for. (Let me know if not, I'm happy to write more about them! They are way better than props!) In essence, they serve as dimensions in reports. Rather than just knowing that 200 … Continue reading Counter eVars
Web Analytics for Developers 