Those of you who have been to the Adobe Summit, or any other big event like it, may have been a victim of post-Summit blues - the feeling when you're back from a couple of ridiculously intense days of listening, meeting, talking, discussing, and fully committing to one single subject. It is part exhaustion, part … Continue reading Quo vadis, W4D?
This article is a followup to Reference - Launch Load Order. That other one was, as I said, almost disappointingly simple. So simple, in fact, that it annoyed my friend Lukáš (one of my secret goals for 2019 checked off right there). The article was that simple for two reasons: Launch did away with a … Continue reading Reference – Launch Load Order with an Extension
I could have called this article "Launch - WTF???" instead, and maybe I should have. This is a quick and brutal journey though the most important concepts you need to know when you start using Launch. Tag Management Let's start from 0. A "Tag Manager", "Tag Management System", or simply "TMS" is a tool that … Continue reading Launch – Concepts
Pedro Monjo's reaction to my last post was to simply quote this bit: "Well, obviously, we build an Extension!" My brain cannot stop thinking like that, and it's all because I think encapsulating or hiding complexity behind a UI will help greatly in the long run. I don't even want to tell you how many … Continue reading 7 things I learned about making Extensions
Since the last article in my "Launch - Make an Extension" series (see Overview, Setup, Coding, Debugging, on a Mac), the ecosystem has evolved. There have been some small changes, and some big ones. I want to talk about two of those today. Using the provided packages has become easier, and you can now upload … Continue reading Launch – Make an Extension – Reloaded
Building up on the recent post about Basic Tracking on AMP Pages, I want to riff some more on a couple of aspects today. Also, my colleague Susan Vertrees happened to sit next to me a couple of weeks ago, and since she knows what she is talking about, she was able to point out … Continue reading More about AMP
On the German blog, I used to run a series about frequent mishaps, and how to detect and fix them. Those articles were often about data, rather than implementation, so I never translated them to this blog. But here is one that is pretty technical, so it should clearly live here. Friendly marketer says that … Continue reading Fixes – Too many Visits on Pages with Links