I think this is my first ever post specifically for Adobe Target. I'm so excited! Target, in a nutshell, is used to replace or insert content into a page. It comes with it's own delivery infrastructure, logic, Javascript, and the so-called "Visual Experience Designer", which allows a marketer to load the page, click an element … Continue reading Quick tip: use empty placeholder divs with Target VEC
Tag: javascript
Launch – Make an Extension – Principles
I have written a lot about how to make an Extension, including here and here. There are missing pieces, though. If you have looked at the documentation, you will likely have come across the following illustration regarding Extension flow. The flow diagram describes how the different parts of Launch and your Extension work together. Flow … Continue reading Launch – Make an Extension – Principles
Quo vadis, W4D?
Those of you who have been to the Adobe Summit, or any other big event like it, may have been a victim of post-Summit blues - the feeling when you're back from a couple of ridiculously intense days of listening, meeting, talking, discussing, and fully committing to one single subject. It is part exhaustion, part … Continue reading Quo vadis, W4D?
Reference – Launch Load Order with an Extension
This article is a followup to Reference - Launch Load Order. That other one was, as I said, almost disappointingly simple. So simple, in fact, that it annoyed my friend Lukáš (one of my secret goals for 2019 checked off right there). The article was that simple for two reasons: Launch did away with a … Continue reading Reference – Launch Load Order with an Extension
Reference – Launch Load Order
Does anyone here remember when in 2015 I tried to understand how DTM executes Javascript, and in what order? The article cost me days to write, but it led to a lovely, colourful illustration, and I was proud of it, a little bit. I promised I would explore the depths of Launch in the same … Continue reading Reference – Launch Load Order
Launch – Concepts
I could have called this article "Launch - WTF???" instead, and maybe I should have. This is a quick and brutal journey though the most important concepts you need to know when you start using Launch. Tag Management Let's start from 0. A "Tag Manager", "Tag Management System", or simply "TMS" is a tool that … Continue reading Launch – Concepts
7 things I learned about making Extensions
Pedro Monjo's reaction to my last post was to simply quote this bit: "Well, obviously, we build an Extension!" My brain cannot stop thinking like that, and it's all because I think encapsulating or hiding complexity behind a UI will help greatly in the long run. I don't even want to tell you how many … Continue reading 7 things I learned about making Extensions
2019 Challenge: no Custom Code
Challenge for the year 2019: no custom code I challenge myself (and you!) to not use any custom code when you deploy any of the Experience Cloud Solutions. Rules There is only one rule, actually, which is: if you need any Javascript code, put it into an Extension, publish the Extension (privately if the Javascript … Continue reading 2019 Challenge: no Custom Code
Launch – Make an Extension – Reloaded
Since the last article in my "Launch - Make an Extension" series (see Overview, Setup, Coding, Debugging, on a Mac), the ecosystem has evolved. There have been some small changes, and some big ones. I want to talk about two of those today. Using the provided packages has become easier, and you can now upload … Continue reading Launch – Make an Extension – Reloaded
Basic Tracking – Remix (contains Launch)
I'm sure you remember the three prior installments of the "Basic Tracking" article series, don't you? Basic Tracking from 2013, about a pure Javascript approach, Basic Tracking - Remix (contains DTM) in 2015, about the more modern tag management approach, and Basic Tracking on AMP Pages in 2018, about the beautifully weird and somewhat limited … Continue reading Basic Tracking – Remix (contains Launch)
