Challenge for the year 2019: no custom code I challenge myself (and you!) to not use any custom code when you deploy any of the Experience Cloud Solutions. Rules There is only one rule, actually, which is: if you need any Javascript code, put it into an Extension, publish the Extension (privately if the Javascript … Continue reading 2019 Challenge: no Custom Code
Tag: javascript
Launch – Make an Extension – Reloaded
Since the last article in my "Launch - Make an Extension" series (see Overview, Setup, Coding, Debugging, on a Mac), the ecosystem has evolved. There have been some small changes, and some big ones. I want to talk about two of those today. Using the provided packages has become easier, and you can now upload … Continue reading Launch – Make an Extension – Reloaded
Basic Tracking – Remix (contains Launch)
I'm sure you remember the three prior installments of the "Basic Tracking" article series, don't you? Basic Tracking from 2013, about a pure Javascript approach, Basic Tracking - Remix (contains DTM) in 2015, about the more modern tag management approach, and Basic Tracking on AMP Pages in 2018, about the beautifully weird and somewhat limited … Continue reading Basic Tracking – Remix (contains Launch)
More about AMP
Building up on the recent post about Basic Tracking on AMP Pages, I want to riff some more on a couple of aspects today. Also, my colleague Susan Vertrees happened to sit next to me a couple of weeks ago, and since she knows what she is talking about, she was able to point out … Continue reading More about AMP
Fixes – Too many Visits on Pages with Links
On the German blog, I used to run a series about frequent mishaps, and how to detect and fix them. Those articles were often about data, rather than implementation, so I never translated them to this blog. But here is one that is pretty technical, so it should clearly live here. Friendly marketer says that … Continue reading Fixes – Too many Visits on Pages with Links
Tracking Form Abandonment
We used to have a plugin for Analytics that would allow people to track form abandonment. It was -wait for it- abandoned somewhere around the move from s_code.js to AppMeasurement.js. If you want to find out where in your forms people give up, you have to improvise come up with a solution yourself. The following … Continue reading Tracking Form Abandonment
How to debug Launch, by Adobe
DTM is quite a bit easier to use and handle than Launch is. Partly, Launch is new and we are all on the upwards slope of the learning curve. Partly, Launch opens up whole new worlds. For those of you working with/in DTM and/or Launch, this is a pretty cool time. I once wrote about … Continue reading How to debug Launch, by Adobe
Basic Tracking on AMP Pages
This article was born out of sheer frustration. I had a) never implemented on AMP pages before, b) had to do it very urgently, and c) learned the hard way that the documentation wasn't brilliant. The documentation not being brilliant is a side effect of how AMP develops at a pretty fast pace, nothing like … Continue reading Basic Tracking on AMP Pages
Launch – Make an Extension on a Mac
Today we are "extending" the "Launch - Make an Extension" mini series. This article arose out of a lab I ran at the Adobe Summit in London. There is a lot of overlap, but two major differences, too: 1. This article walks you through building an Extension on a Mac and using Visual Studio Code … Continue reading Launch – Make an Extension on a Mac
The Era of Server-side Everything
I had a slightly shocking, and certainly eye-opening moment a month ago or so. I was chatting with Cornell, who is not only my colleague, but also probably the best Target consultant I know. He shocked me by casually saying that he thinks the future of A/B testing and targeting is server-side. As a developer, … Continue reading The Era of Server-side Everything
