I've pondered, written, deleted, re-written, forgotten, re-written, merged, and then deleted this article a bunch of times before. What you're reading today is like the 50th iteration. The kudos go entirely to my colleagues in product management and engineering, who (in my opinion) are doing a blast of a job with Launch and the Extension … Continue reading Consent and Launch
Tag: javascript
Adobe Experience Platform Web SDK
Last year, in April, I opined that a big change was coming for all of us who work with Analytics, Target, or Audience Manager. That change has been in the making for some time. I remember how Bret and Ben dropped some subtle hints some time ago in London. They were clearly exited, and, as … Continue reading Adobe Experience Platform Web SDK
Quick tip: Passing Data into a Data Element
We interrupt our regular schedule for a very quick tip today, one that I learned about just last week: you can pass data into the getVar() method, and use that data inside your Custom Code Data Element! I learned about that from fellow #measure slack contributor Francis Li, and, somewhat embarrassing, should've seen it a … Continue reading Quick tip: Passing Data into a Data Element
Lean Analytics with the Adobe Client Data Layer
This is a guest post by my colleague Ben Wedenik, one of the people who wrote the Adobe Client Data Layer Extension for Launch. When my colleagues and I started to develop the “Adobe Client Data Layer” Launch Extension, we wanted to make the concept and technology of an Event Driven Data Layer (EDDL) available … Continue reading Lean Analytics with the Adobe Client Data Layer
Why not use sendBeacon?
One reaction to last weeks article on the ACDL was from @AnalyticsNinja, and it was about the 500ms wait time I mentioned: 500ms setTimeout() in click handlers.... Isn't navigator.sendBeacon sufficient? — Analytics Sith (@AnalyticsNinja) October 23, 2020 So very right he is, and the only excuse I have is that ... no, I don't have … Continue reading Why not use sendBeacon?
Custom Code Actions in Launch
Adobe Launch offers a bunch of options - you can even inject your own javascript into the page. Read more about the "Custom Code" actions and some useful tips when you use those actions into your Launch library.
Edge Nodes, Data Centres & other Updates
(aka: the URL is ok like that) In the context of ageing of technical information, obsolete blog articles, and "updating for success"[tm], this is a follow up to the 2013 article Data Centres, which really is out of date by now. It extends and partly supersedes other articles, such as Debugging - the URL, or … Continue reading Edge Nodes, Data Centres & other Updates
Big Changes Ahead!
Towards the end of 2019, the world of consultants in the Adobe Experience Cloud eco system changed. First our product management announced some changes for Workspace "Customer Journey Analytics", then Aaron Hardy, Joe Khoury, Justin Grover, and Jenny Medeiros posted an announcement about a unified Javascript library. Those are huge! I'm not sure if you … Continue reading Big Changes Ahead!
No Custom Code – is an Extension the answer?
I had an extremely brief discussion the other day about custom code, Extensions, and data quality, with Urs Boller. You all know how much those three topics mean to me, and that I have some opinions on all three of them. I also have a lot of respect for Urs, so when he challenged my … Continue reading No Custom Code – is an Extension the answer?
Quick tip: use empty placeholder divs with Target VEC
I think this is my first ever post specifically for Adobe Target. I'm so excited! Target, in a nutshell, is used to replace or insert content into a page. It comes with it's own delivery infrastructure, logic, Javascript, and the so-called "Visual Experience Designer", which allows a marketer to load the page, click an element … Continue reading Quick tip: use empty placeholder divs with Target VEC
