Building up on the recent post about Basic Tracking on AMP Pages, I want to riff some more on a couple of aspects today. Also, my colleague Susan Vertrees happened to sit next to me a couple of weeks ago, and since she knows what she is talking about, she was able to point out … Continue reading More about AMP
On the German blog, I used to run a series about frequent mishaps, and how to detect and fix them. Those articles were often about data, rather than implementation, so I never translated them to this blog. But here is one that is pretty technical, so it should clearly live here. Friendly marketer says that … Continue reading Fixes – Too many Visits on Pages with Links
We used to have a plugin for Analytics that would allow people to track form abandonment. It was -wait for it- abandoned somewhere around the move from s_code.js to AppMeasurement.js. If you want to find out where in your forms people give up, you have to improvise come up with a solution yourself. The following … Continue reading Tracking Form Abandonment
DTM is quite a bit easier to use and handle than Launch is. Partly, Launch is new and we are all on the upwards slope of the learning curve. Partly, Launch opens up whole new worlds. For those of you working with/in DTM and/or Launch, this is a pretty cool time. I once wrote about … Continue reading How to debug Launch, by Adobe
This article was born out of sheer frustration. I had a) never implemented on AMP pages before, b) had to do it very urgently, and c) learned the hard way that the documentation wasn't brilliant. The documentation not being brilliant is a side effect of how AMP develops at a pretty fast pace, nothing like … Continue reading Basic Tracking on AMP Pages
Today we are "extending" the "Launch - Make an Extension" mini series. This article arose out of a lab I ran at the Adobe Summit in London. There is a lot of overlap, but two major differences, too: 1. This article walks you through building an Extension on a Mac and using Visual Studio Code … Continue reading Launch – Make an Extension on a Mac
I had a slightly shocking, and certainly eye-opening moment a month ago or so. I was chatting with Cornell, who is not only my colleague, but also probably the best Target consultant I know. He shocked me by casually saying that he thinks the future of A/B testing and targeting is server-side. As a developer, … Continue reading The Era of Server-side Everything
There's a monster hiding under our beds right now, called "GDPR". Since I am not a lawyer, I will not write about GDPR, but I'll happily use it as bait. 😉 Seriously, though, GDPR is a great reminder that in our business (analytics, optimisation, but actually the web in general), privacy is a topic, and … Continue reading Switch off DTM server-side
In April 2013, I wrote about "Dynamic Variables", a mechanism that helps remove duplication in the tracking URLs, making the tracking requests potentially shorter. Even at the time, the original reason for doing so was no longer a show stopper: Internet Explorer up to version 9 had the annoying habit of not requesting any URLs … Continue reading Dynamic Variables – still a thing?
A recent, non-representative poll on twitter urged me to write introductory articles about Launch, the new tag management element in the Adobe Experience Could. I presume I won't be the only one, but I will abide anyway, and so here is the first of a bunch of articles on Launch. (It was really hard to … Continue reading Launch? Launch!