A developer's guide to web analytics – decommissioned in 2021
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This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about what you can do in Launch versus coding in the app. You can find the overview here. The one thing a lot of people ask is this: if the AEP Mobile SDKs use Launch, does that mean I can use … Continue reading Adobe Experience Platform Mobile SDKs – Using Launch as Tag Manager (almost) like on the web
I could have called this article "Launch - WTF???" instead, and maybe I should have. This is a quick and brutal journey though the most important concepts you need to know when you start using Launch. Tag Management Let's start from 0. A "Tag Manager", "Tag Management System", or simply "TMS" is a tool that … Continue reading Launch – Concepts
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Another article in the "Launch - Make an Extension" series. See the other ones here: Overview, Setup, Coding, Debugging, on a Mac, and Reloaded I had an hour or so of deep frustration the other day, when I tried to transition an Extension I had built from "Development" state (in which it can only be … Continue reading Launch – Make an Extension – Publish
I'm sure you remember the three prior installments of the "Basic Tracking" article series, don't you? Basic Tracking from 2013, about a pure Javascript approach, Basic Tracking - Remix (contains DTM) in 2015, about the more modern tag management approach, and Basic Tracking on AMP Pages in 2018, about the beautifully weird and somewhat limited … Continue reading Basic Tracking – Remix (contains Launch)
If you haven't yet heard it: In Launch, by Adobe, the _satellite.track() method accepts two parameters: an Event name, plus payload data. We used to work around this in the past when calling DCRs in DTM, storing the data somewhere in the DOM. My favourite method was the one first shown to me by my … Continue reading Quick tip – Passing Data into Launch Rules
Adam Greco recently wrote three articles about how you can embed business requirements into Adobe Analytics Workspaces ("Adobe Analytics Requirements and SDR in Workspace" I, II, and III) in order to help data consumers understand. His method goes all the way from "this is why we added eVarXY" to "78% of requirements are currently tracked … Continue reading A Standard Data Model for Requirements
DTM is quite a bit easier to use and handle than Launch is. Partly, Launch is new and we are all on the upwards slope of the learning curve. Partly, Launch opens up whole new worlds. For those of you working with/in DTM and/or Launch, this is a pretty cool time. I once wrote about … Continue reading How to debug Launch, by Adobe
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Wait? What? How can this be part 4? Where are parts 1 through 3? I am very liberally counting things, disregarding slight differences in titles, and tools, so the previous parts are: With DTM you don’t need Plugins! – Part 1 With DTM you don’t need Plugins! – Part 2 With DTM you don’t need … Continue reading With Launch, you don’t need doPlugins! – Part 4
Today we are "extending" the "Launch - Make an Extension" mini series. This article arose out of a lab I ran at the Adobe Summit in London. There is a lot of overlap, but two major differences, too: 1. This article walks you through building an Extension on a Mac and using Visual Studio Code … Continue reading Launch – Make an Extension on a Mac
I had a slightly shocking, and certainly eye-opening moment a month ago or so. I was chatting with Cornell, who is not only my colleague, but also probably the best Target consultant I know. He shocked me by casually saying that he thinks the future of A/B testing and targeting is server-side. As a developer, … Continue reading The Era of Server-side Everything
Web Analytics for Developers 