Yes, I know, Launch. But I had this post in the pipeline for some time now, and here you go. As a bonus, I have noted where Launch, by Adobe, handles things differently. If you came here from my "battle post", then this is some background that'll help you understand why I wrote the other … Continue reading The Mechanics of Loading Analytics Code with DTM
Tag: complexity
Testing with ChromeDriver
Good news, I have changed my testing framework to use ChromeDriver rather than HTMLUnit. HTMLUnit didn't cut it, and rather than going back to phantomJS — which hasn't been updated in quite a while — I decided to do the right thing ™. The only downside: there is currently no way to filter. I know … Continue reading Testing with ChromeDriver
Bad Data – Prevention & other Aspects
Someone asked me the other day: if I cannot currently run tests to improve data quality, is there anything else I can do to make my data better? Now there's a good question! The obvious, easy, and somewhat lame answer is: well, why can't you run tests? You'd be able to catch and prevent, like, … Continue reading Bad Data – Prevention & other Aspects
Cookies, IDs, and the Experience Cloud
In January 2008, when I joined a company called "Omniture" and started working as a consultant on a product called "SiteCatalyst", ìt (like most web analytics tools at the time) relied on cookies quite a lot. There was one cookie, specifically, which was important. It was called "s_vi", and it held what we called the … Continue reading Cookies, IDs, and the Experience Cloud
Useful Data Elements
Every one of us has a bag full of little tricks that they carry with them. The bag contains knowledge, ideas that we developed with or for customers, snippets of code, pieces of architectural blue prints, and much more. This blog, every now and again, empties the bag onto the floor and explains some of … Continue reading Useful Data Elements
The 2 Faces of the Audience Manager – Analytics Integration
So here you are, wondering. Your friendly marketer has told you to add a new tool to the toolbox — Adobe Audience Manager. She told you that you have to implement some code for it to work. You checked the help site and came away none the wiser. Let me help you. There are currently … Continue reading The 2 Faces of the Audience Manager – Analytics Integration
Maintenance
![[screenshot]](https://webanalyticsfordevelopers.com/wp-content/uploads/2017/07/170801-maint-aa-update-avail.png?w=656&h=300&crop=1)
The cool thing about Analytics, from the point of view of a developer: once you have set it up, it is completely maintenance-free! Fire and forget! Or is it? The truth is that a) "once you have set it up" is not the way I would describe Analytics (or other things like targeting, personalisation, testing, … Continue reading Maintenance
Data Quality at the Adobe Summit
This year, I had the opportunity to run a hands-on lab about data quality at the Adobe Summit in Las Vegas, and I'll run the same lab again in London on the 10th. The lab was mainly about the test framework I also write about here a lot. My hope was that I could introduce … Continue reading Data Quality at the Adobe Summit
Discussion – Customize Analytics in DTM
There is no "standard deployment". A couple of weeks ago, I was talking with a colleague who hadn't worked with DTM before. He asked me lots of intelligent questions about his somewhat non-standard requirements, and I replied with what I think is the best approach. Whilst doing that, I kept thinking about "the other approach", … Continue reading Discussion – Customize Analytics in DTM
SPAs, DTM, and clearVars
For some reason, I see a lot of SPAs right now, some of them actually embedded into otherwise harmless and perfectly likable web sites. I guess they're not going to go away anytime soon. This article is part of my "don't fight it" exercise. It is a follow-up to the article on tracking single-page applications. … Continue reading SPAs, DTM, and clearVars
Web Analytics for Developers 