In March 2013, I wrote an article on Basic Tracking, showing you the minimal set of code on a page that is needed for tracking the page in Adobe Analytics. We're in 2015, now, we have DTM, so it is time for a refresh. This article will give you the minimal setup needed for tracking … Continue reading Basic Tracking – Remix (contains DTM)
Tag: s_code.js
DTM – How to Amend an Existing Analytics Setup
(Let me state right here at the beginning that judging by the feedback I got from my beta testers editors, this article may not be for the faint of heart. If you think Javascript should be treated with respect, you might want to stop reading.) Have you ever seen the '[x] Page code is already … Continue reading DTM – How to Amend an Existing Analytics Setup
TDD and Adobe Analytics
Some time ago I wrote an article in which I dreamt of having some sort of test-driven development capability in online marketing tools. At the time, I said the vendors had to chime in, building hooks, frameworks or APIs into their systems so users and consultants would be able to be test-driven. I had discussions … Continue reading TDD and Adobe Analytics
The s_code.js File – Where is it now?
Sometimes, I get narcissistic. I log into Analytics and go through the numbers, for no other reasons than wanting to see whether they have gone up again. Then I am pleased. For about a year or so, I have always seen one specific article at the top of the list, The s_code.js File - Overview. This … Continue reading The s_code.js File – Where is it now?
Quick Tip: Delayed Tracking with DTM
Sometimes you find yourself in a situation where you need to track something outside the normal way. Examples can be when you want to track data that is not available directly on page load, such as product availability. Easy: use DTM In theory, this should be easy: Just make a Page Load Rule, set "Trigger … Continue reading Quick Tip: Delayed Tracking with DTM
Internal URLs
Every program, every tool has this one thing that causes head-scratching all over. For Adobe Analytics, one little head-scratcher has to do with the specification of "internal URLs". "Internal URLs?" you ask, "what on Earth are 'internal URLs'?" Your site has two interfaces to the rest of the Internet: Incoming traffic via links from other … Continue reading Internal URLs
Quick Tip – One s_code.js for Multiple Sites
The situation: you are responsible for a couple of sites on different domains. Tracking is pretty much the same on all of these pages, but there are some small differences (e.g. each site tracks into a separate report suite). A new version of the s_code has come out and you want to update all your … Continue reading Quick Tip – One s_code.js for Multiple Sites
With DTM you don’t need Plugins! – Part 2
Let's continue on the journey and replace one more plugins with DTM goodness. I even get to introduce an almost hidden feature! getVisitNum I was slightly disappointed last time because I couldn't find an easy way of replacing getVisitNum. This plugin keeps track of how often someone comes to the site. Very useful for segmentation purposes. … Continue reading With DTM you don’t need Plugins! – Part 2
With DTM you don’t need Plugins! – Part 1
Today's article is a bit of an experiment. I have set myself a goal, and I'll try to reach that goal and document it. The goal: getting rid of plugins in the s_code.js file. Why would I do that? Couple of reasons: Plugins in the s_code.js file make it more difficult to move to DTM. … Continue reading With DTM you don’t need Plugins! – Part 1
Tagging Forms (w/o Losing Money)
Our post today will touch on two separate subjects (tagging of forms and limiting server calls (and therefore cost) in certain situations). Those two work together very well, so I decided to mix them together. Two subjects in one posting. Surely that's a good deal! Forms A lot of web sites live entirely to provide visitors … Continue reading Tagging Forms (w/o Losing Money)
Web Analytics for Developers 